Generation Ali began as an idea to create a global movement that would empower young people to find their voice and become leaders in social justice issues. This movement would draw its inspiration from “The Greatest” himself, Muhammad Ali, and his six guiding principles: Confidence, Conviction, Dedication, Respect, Giving, and Spirituality. United by a common goal and linked through a social media platform, Generation Ali encourages young leaders to find a cause worth fighting for.