Ali Center is open Wednesdays through Sundays, 12:00 noon to 5:00 pm.

“Five Dollar-Off February” and Other Museum Row Discounts

Offered Exclusively for Kentucky and Indiana Residents

A Great Way to Celebrate Black History Month and Explore Downtown Cultural Treasures

Historic downtown MUSEUM ROW ON MAIN is pleased to offer Kentucky and Indiana residents an opportunity to visit our community’s diverse and unique attractions for either $5 Off adult admission prices or $5 Off other offerings. Participating attractions include the Muhammad Ali Center, The Frazier History Museum, Louisville Slugger Museum & Factory, 21c Museum Hotel/Proof on Main, KMAC, and Kentucky Performing Arts. 

Five Dollar-Off February is a Museum Row promotion that encourages local residents to explore attractions close to home at a time when the long winter is just about over, but the temperatures tend to keep folks indoors. To take advantage of the offer, guests must mention Five Dollar-Off February and show proof of residency in Kentucky or Indiana (such as a driver’s license or alternate I.D.) while purchasing admission tickets or other $5 off incentives.  This promotion cannot be combined with other discounts and does not apply to special tours or events, unless otherwise specified. It is in effect February 1st and runs throughout the whole month. #FiveOffFebruary.

In addition to Five Dollar-Off February, Kentucky and Indiana residents have another opportunity to take advantage of great deals and to celebrate the city’s unique Black heritage.  Free tours will be offered by other top attractions that are part of the Unfiltered Truth Collection (UTC) just in time for Black History Month.

Check out the Deals, Celebrate Black History Month, and Plan your Cultural Outing Today!

Muhammad Ali Center

Designated as part of the U.S. Civil Rights Trail in 2019, the Ali Center will be offering $5 off regular adult admission, which also includes access to its temporary exhibit Truth Be Told: The Policies that Impacted Black Lives. The last day the public will be able to see this exhibit is February 27th. See it before it’s gone and experience the Ali Center’s 2-1/2 levels of award-winning exhibits.

Louisville Slugger Museum & Factory

Offering $5 off regular adult admission prices.  Louisville Slugger Museum & Factory is also part of the Unfiltered Truth Collection and will be offering their UTC program, The Best Black Baseball Team You’ve Never Heard Of, at no extra charge on Saturdays (11am, 1pm, and 2pm).

Frazier History Museum

Offering $5 off regular adult admission prices, the Frazier Museum, is also part of the Unfiltered Truth Collection and will be offering their UTC program, Black Americans in Bourbon at no extra charge on Saturdays. 

21c Museum Hotel/Proof on Main

The galleries at 21c Museum Hotel Louisville are open 24/7 and always free to visit. In February 2022, Kentucky and Indiana residents can enjoy $5 off a purchase of $25 or more at Proof on Main and in the 21c Louisville Museum Shop. For more than a decade, 21c Louisville has been engaging visitors and locals alike with some of the world’s best contemporary art. Just look up when you arrive; you’ll notice Serkan Özkaya’s David (Inspired by Michelangelo) towering over 7th and Main Street. Once inside, you can explore the current exhibitions: Still, Life! Mourning, Meaning, Mending; What is Past is Prologue; What Lies Beneath; and the installation inside Proof on Main, Fallen Fruit: The Practices of Everyday Life. Read more at To access your $5 discount, reference the Museum Row on Main promotion at check-out (promotion not available for online purchases).

KMAC Museum

During $5 Off February, KMAC Museum is pleased to offer visitors $5 off in the KMAC Shop with a purchase of $25 or more, or a $5 discount in the KMAC Cafe with a purchase of $10 or more. Open Wed.-Sat. 10am-5pm.

Kentucky Performing Arts

$5 off select seats at the following performances: Black Violin: The Impossible Tour-February 16 at the Brown Theatre, BODYTRAFFIC-February 26 at The Kentucky Center, and Jazz at Lincoln Center Orchestra with Wynton Marsalis-February 28 at The Kentucky Center. To access the discount, visit and use the code FIVEFEB at checkout.  

About Museum Row on Main

Museum Row on Main (MROM) is a partnership of unique attractions located within a four-block area surrounding historic West Main Street in downtown Louisville, Kentucky. MROM’s partners are Evan Williams Bourbon Experience, Frazier History Museum, Kentucky Center for the Performing Arts, KMAC Museum, Kentucky Peerless Distilling Co., Kentucky Science Center, Louisville Slugger Museum & Factory, the Muhammad Ali Center, and its newest member, 21c Museum Hotels.  A deeply discounted combo admission called The Main Ticket is also available throughout the year. For more information about The Main Ticket or to purchase your package, please visit