Join Team Ali

Creative Director, Growth & Experience

JOB TYPE

Full-Time

POSITION PURPOSE AND OBJECTIVES:

The Muhammad Ali Center is looking for a different kind of leader. Someone not simply to manage marketing, but to create real momentum. This role is designed for a hands-on Creative Director who can think strategically, execute ideas effectively, and drive meaningful growth in attendance, revenue, and cultural relevance. It is not a traditional director position; you will own the work from concept through execution, hold teams accountable, and set strategy that leads to measurable results. Success in this role requires the ability to build, launch, learn, and iterate quickly.

SUPERVISORY RESPONSIBILITIES:

This role will be responsible for the supervision of the Marketing and Communications Team, as well as our Guest Experience & Museum Store

WHAT THIS ROLE IS REALLY ABOUT:

• Turning ideas into real-world experiences that make people show up
• Creating work that people talk about, share, and come back for
• Moving the Center from a place people respect → to a place people actively visit and support

WHAT YOU’LL DO:

Create Work That Drives Engagement and Attendance:

• Develop and execute campaigns, content, and ideas that increase visitation
• Write, concept, direct, and launch work across social, digital, partnerships, and on-site
• Continuously test and refine ideas based on performance

Own Growth:

• Drive measurable increases in attendance, ticket revenue, and on-site spending
• Analyze performance and adjust in real time
• Focus on what works, and scale it
• Develop and grow our owned audience channels across email, social subscribers, loyalty programs, as a measurable asset that reduces reliance on paid acquisition

Shape the Brand in Culture:

• Define how the Muhammad Ali Center shows up today, not just historically
• Create culturally relevant ideas that connect with local and national audiences
• Ensure the brand reflects the boldness, relevance, and spirit of Muhammad Ali

Build Partnerships That Matter:

• Identify and activate partnerships that drive real traffic
• Work with tourism, local organizations, and brands to create meaningful collaborations
• Turn partnerships into experiences, not just placements

Elevate the Guest Experience:

• Improve how people experience the Center from entry to exit
• Create moments that feel memorable, shareable, and worth returning for
• Increase engagement, conversion, and on-site spend

HOW YOU’LL WORK:

• You will create and execute the work while also leading a team of strong creatives, including the Center’s Marketing and Guest Experience teams
• You will move fast, launching, learning, iterating
• You will not rely on large teams or long timelines
• You will balance creative instinct with business results

WHAT WE’RE LOOKING FOR:

• A creative thinker who can also execute, you have to know how to use all the tools available e.g. AI, Adobe Suite, Edits, and all social tools.
• Someone who has launched real work, not just presented ideas
• Strong instincts for culture, audience behavior, and what makes people show up
• Comfortable working with limited resources and finding ways to make things happen
• A builder mindset, resourceful, scrappy, and accountable
• Proven ability to lead teams with clear goals and accountability
• Commitment to the mission of the Muhammad Ali Center

WHAT SUCCESS LOOKS LIKE:

• Increased attendance and repeat visitation
• Work that people talk about and share
• A stronger cultural presence for the Center
• Measurable growth in revenue
• Revenue per visitor improves year-on-year, with measurable growth in retail conversion and premium experience uptake
• A consistent flow of ideas brought to life

FINAL NOTE:

Muhammad Ali didn’t just talk. He trained, he showed up, and he put in the work long before the lights came on. He moved with discipline and purpose, alongside a team that sharpened him.. We’re looking for someone who operates the same way. We’re looking for someone who moves with urgency, takes initiative, and executes. Someone who shows up, does the work, drives progress and follows through.

REQUIRED QUALIFICATIONS:

Tools & Experience:

This role is for someone who can think, create, and execute, bringing the legacy of Muhammad Ali to life through modern storytelling.

What You Know How to Do:

• Create: Strong in Adobe Creative Suite
• Move in digital: Fluent across Instagram, YouTube, IG, LinkedIn, and emerging platforms
• Use modern tools: Comfortable with AI tools like ChatGPT, Firefly, MidJourney to accelerate ideas
• Read culture: Understand where culture is going, and how to show up authentically through the tone of The Muhammad Ali Center (don’t worry, we will work as a team to help you understand this tone)

EXPERIENCE:

***Please be sure portfolio is linked in your resume***

• 8+ years of in-house or agency experience working on integrated, cross-channel campaigns, with a compelling portfolio of distinctive work.
• Proven experience driving measurable revenue growth.
• Experience working with collaborative teams, with a proven ability to provide effective, actionable creative and feedback to inspire teams and help junior talent grow and improve
• Clear, concise writing, with the ability to distill complex, emerging ideas into easily understood language
• Fluency in both digital and traditional channels, including all social media platforms, content creation, and video
• Experience with AI writing and concept development tools.
• Exceptional copy editing and proofreading skills
• Proven experience driving measurable commercial outcomes e.g.: attendance growth, retail performance or audience monetization, in a cultural, hospitality, and/or experience-led environment

PHYSICAL REQUIREMENTS:

This role operates within a multi-level facility and requires the ability to navigate the space and assist with exhibit and display setup as needed. The Muhammad Ali Center is ADA compliant and provides reasonable accommodations in accordance with applicable laws.

DEADLINE:

Open Until Filled