Ali Center partners with Louisville Zoo for new butterfly garden

Ali Center partners with Louisville Zoo for new butterfly garden

Images of butterfly on white background with dark outline, featuring text "(Float Like a) Butterfly Garden" and Muhammad Ali Center and Louisville Zoo logos

05.14.25

MEDIA ADVISORY

Ali Center partners with Louisville Zoo for new ‘Float Like a Butterfly’ Garden

The new garden in the Ali Center plaza is part of the Zoo’s “Monarch and Milkweed Pollinator Habitat Project” 

LOUISVILLE, KY (May 14, 2025) — The Muhammad Ali Center is proud to unveil a new permanent addition to our outdoor plaza in support of conservation and protection of monarch butterflies, while honoring one of Ali’s most famous catchphrases.

The “Float Like a Butterfly” Garden will officially debut in the Ali Center plaza on May 17. Starting at 8:30 a.m., members of the Muhammad Ali Center and Louisville Zoo teams will plant milkweed plants and other natural pollinators to provide critical habitat for monarch butterflies, completing their life cycle.

The conservation project ties into Muhammad’s legacy through his most popular quote, “Float Like a Butterfly, Sting Like a Bee,” coined by Ali’s cornerman Drew “Bundini” Brown.

“It’s only natural, thanks to one of Ali’s famous catchphrases, that we provide a home for migrating monarch butterflies,” Ali Center President and CEO DeVone Holt said. “We hope this attraction provides guests with both a connection to nature and an understanding on how to better care for our planet, while they’re visiting to learn about the Greatest.”

The Louisville Zoo’s Monarch and Milkweed Pollinator Habitat Project started in 2020 when the Louisville Zoo became a member of the AZA SAFE North American Monarch Butterfly Program. Through this program, the Louisville Zoo has worked with various community partners to create monarch butterfly habitats.

Through this partnership, the Muhammad Ali Center will be listed as an official Monarch Waystation habitat registered through the national Monarch Watch website.

More information on the Ali Center’s “Float Like a Butterfly” Garden can be found at https://alicenter.org/exhibits/float-like-a-butterfly-garden/.

For more information on the Louisville Zoo’s Monarch and Milkweed Pollinator Habitat Project, visit https://louisvillezoo.org/monarchs-and-milkweed/.

Media Contact:
Annie Moore
Muhammad Ali Center
amoore@alicenter.org
502.992.5338 

Saturday On-Site Media Contact:
Dustin Vogt
Muhammad Ali Center
dvogt@alicenter.org
502.992.5330

Muhammad Ali Center announces ninth annual Muhammad Ali Festival

Muhammad Ali Center announces ninth annual Muhammad Ali Festival

Photos of Ali Fest events in polaroid frames on orange background with Ali Fest and Ali Center logos

05.13.25

MEDIA ADVISORY

Muhammad Ali Center announces ninth annual Muhammad Ali Festival 

Festival events will take place from May 31 – June 3, 2025

LOUISVILLE, KY (May 13, 2025) — The Ali Festival returns to Louisville for the ninth year, as the Muhammad Ali Center comes together with partners from across the city, to remember the passing of the Greatest and celebrate the city he loved.  

This year’s festival will take place May 31 – June 3, and boasts an itinerary of events centered around Muhammad Ali’s six core principles – Confidence, Conviction, Dedication, Giving, Respect, and Spirituality – as well as his enduring love for his hometown.

Opening the Festival will be the Inaugural G.O.A.T. Summit at the Muhammad Ali Center, Saturday May 31 at 6:30 p.m. This new program will explore the intersection of sports and social justice, featuring a panel of all star athletes. UofL and Utah Jazz great Darrell Griffith, Racing Louisville Midfielder Lauren Milliet, and College Football Hall of Fame quarterback Don McPherson, will join in a conversation, moderated by Dave Zirin, sports editor of The Nation Magazine. For more information: https://alicenter.org/events/2025-goat-summit/

The following day, June 1 will be the annual Muhammad Ali Festival Carnival, from 12 p.m. to 5 p.m. Enjoyed by thousands annually, this event features free activities and games for children, face painting, balloon artists, and performances by local groups as well as free access to Ali Center exhibits. Admission is free, but early registration is recommended: https://alicenter.org/events/community-free-day-ali-fest-carnival-2025/

On Tuesday June 3, the Ali Center will commemorate the anniversary of Muhammad’s passing by providing free red roses to those wishing to pay their respects at his gravesite in Cave Hill Cemetery. Muhammad’s widow and the Center’s co-founder Lonnie Ali will be present at 10 a.m. to share remarks as part of a short program.

For more information on the festival, visit alicenter.org or reach out to Annie Moore, Senior Marketing Manager of the Muhammad Ali Center.

Contact:

Annie Moore

Muhammad Ali Center

amoore@alicenter.org

502.992.5338 or 812.786.1072 mobile

Churchill Downs to celebrate Muhammad Ali as part of 502’S DAY

Churchill Downs to celebrate Muhammad Ali as part of 502’S DAY

Gold Kentucky Derby logo with the number "151" designed similar to the Twin Spires
Kentucky Derby

04.23.25

MEDIA ADVISORY

Churchill Downs to celebrate Muhammad Ali as part of 502’S DAY Derby Week Event

LOUISVILLE, KY (April 23, 2025) — Churchill Downs Racetrack (“Churchill Downs”) and the Muhammad Ali Center are teaming up for a Louisville-centered celebration on Derby 151 Week – 502’S DAY. This unique celebration will spotlight local boxing clubs, feature an interactive art installation, and host a fashion contest, all celebrating Muhammad Ali’s enduring impact.

Now in its third year, 502’SDAY returns to Churchill Downs as a celebration of the Louisville community. This year’s event, based on the “Louisville Lip,” will feature boxing demonstrations from local gyms – TKO and All or Nothing. These demonstrations will be set up on the Paddock Terrace, directly under the shadow of the iconic Twin Spires.

Louisville’s own Braylyn “Resko” Stewart will create a live art installation, offering a unique opportunity for the community to engage in a visual tribute to Muhammad Ali. This will take place near Club SI and is supported by Everlast. The Inaugural Ali-Ville Classic Race will also be a part of the day’s full racing card.

Other activations include Ali Trivia, and the Style Under the Spires Fashion contest, where guests are encouraged to “Shop Local” to support their favorite local stores by showcasing outfits that highlight the best of Louisville fashion. It will all be hosted by Ali Center Board Member and lifelong friend of Muhammad Ali’s, John Ramsey.

Gates open at 11:30 a.m. and the first race is at 12:45 p.m.

For more information, visit this website.

Contact:
Annie Moore
Muhammad Ali Center
amoore@alicenter.org
502.992.5338 or 812.786.1072 mobile

Hayley Armstrong
Churchill Downs
Hayley.armstrong@kyderby.com
502-356-7796

Ali Center releases statement on passing of George Foreman

Ali Center releases statement on passing of George Foreman

Joe Frazier, George Foreman, and Muhammad Ali standing next to each other in suits and holding onto rope of boxing ring
Gray Mortimore

03.24.25

Ali Center releases statement on passing of George Foreman

LOUISVILLE, KY (March 24, 2025) – The Boxing world has lost a giant. We at the Muhammad Ali Center are devastated by the news of George Foreman’s passing. Foreman’s life and legacy is inextricably linked with Muhammad Ali’s in the boxing ring and beyond. While they were adversaries in the ring, Ali and Foreman developed a close friendship, and celebrated each others Greatness together, remaining friends until Muhammad’s passing in 2016.

These two heavyweight champions, each with storied careers and second acts stayed connected through decades, and will forever be linked by the Rumble in the Jungle, their legendary bout in Zaire, Africa, 1974. The Rumble in the Jungle heavyweight matchup in Zaire was watched by millions, and despite the fierce rivalry among Foreman and Ali, the two became best of friends.

Their journey from fierce rivals to dear friends is just one of the many lessons we can learn from their stories. Much like Ali, Foreman’s philanthropic impact made him a true champion beyond his career as a heavyweight, and his impact will be felt for generations. Like Muhammad, his legacy lives on. He will be dearly missed by all who knew and loved him. We send our condolences to his wife Mary, his children, and his many, many friends.

“Over the years, George became a friend to Muhammad and me. I am deeply saddened by his passing. He leaves a rich legacy of compassion, kindness and generosity. He will be missed. May he rest in peace and may his memory be a blessing to all. “ – Lonnie Ali

Muhammad Ali and George Foreman fought only once – October 30, 1974 in Zaire, Africa – a fight nicknamed the Rumble in the Jungle. Ali won by knockout, and the fight remains one of the most legendary and celebrated heavyweight bouts of all time. 

George Foreman passed on Friday, March 21, 2025.

Ali Center presenting ‘Emerging G.O.A.T. Award’ to Travis Hunter

Ali Center presenting ‘Emerging G.O.A.T. Award’ to Travis Hunter

Aerial photo of the Muhammad Ali Center

02.20.25

MEDIA ADVISORY

Ali Center to give Inaugural ‘Emerging G.O.A.T. Award’ to Travis Hunter

New award to celebrate athletes exhibiting humanitarian excellence

LOUISVILLE, KY (February 20, 2025) — The Muhammad Ali Center is proud to announce the creation of the new Emerging G.O.A.T. Award, and the inaugural recipient as Colorado Football’s Travis Hunter.

The Emerging G.O.A.T. (Greatest of All Time) Award celebrates the best young athletes showcasing humanitarian work and excellence in their chosen sport, in the essence of Muhammad Ali.

Hunter, the Heisman Trophy winner and two-time Paul Hornung Award winner, will receive the award on March 3 at the Muhammad Ali Center, while speaking to student-athletes from around the Louisville area.

“The Emerging G.O.A.T. Award is meant to lift up those carrying forward Muhammad’s torch of greatness, both in sport and as a humanitarian,” said Ali Center President and CEO DeVone Holt. “I’m proud to present Travis Hunter with the inaugural award, and can think of no better representation of its intent and purpose.”

Hunter, who’s been called ‘the hardest working man in football’ exemplifies Muhammad Ali’s dedication, and has advocated for those disadvantaged through his work and financial investment.

“Travis Hunter is an exceptional young man and an outstanding football player,” said Louisville Sports Commission President & CEO Greg Fante. “He won the 2024 Paul Hornung Award for the most versatile player in major college football and is our first repeat winner, having also won in 2023. The Muhammad Ali Center’s inaugural Emerging G.O.A.T. Award further highlights Travis’ excellence on and off the football field.”

Media is invited to attend the presentation and student-led discussion program at the Muhammad Ali Center. It will take place on Monday, March 3 at 10 a.m. in View Pointe Hall.

This event is not open to the public. Media that plan on attending, please RSVP to Annie Moore by March 1.

Contact:

Annie Moore

Muhammad Ali Center

amoore@alicenter.org

502.992.5338 or 812.786.1072 mobile

Ali Center to host new Thunder Over Louisville event

Ali Center to host new Thunder Over Louisville event

Muhammad Ali Center building with purple fireworks in background with text "Enjoy Thunder Over Louisville @ MAC"

02.13.25

MEDIA ADVISORY

Ali Center to host new Thunder Over Louisville event

For the first time since opening, the Ali Center to host entire day of activities

LOUISVILLE, KY (February 13, 2025) —The Muhammad Ali Center is now selling tickets for a special family-friendly day of activities during Thunder Over Louisville. The Ali Center is a premiere spot in Downtown Louisville to observe the air show, drone show and biggest fireworks show in the nation.

Doors will open at 12 noon on Saturday, April 12 to ticketed guests only, and will remain open until the conclusion of the fireworks show. Attendees will have access to all exhibits, clean indoor bathrooms, food and drink for sale and activations throughout the Center.

“This new event is part of our renewed commitment to be a Center for the City of Louisville,” said Ali Center President and CEO DeVone Holt. “I’m excited to open our doors to the larger community on what is one of Louisville’s biggest celebrations.”

The Ali Center’s 96,000 square feet of exhibit space offers multiple viewing areas for fireworks, including the Brown-Forman pavilion, the fifth floor panoramic windows and plaza. It’s previously been used as private rental space for companies, with the museum offering standard admission and closing early.

2025’s event will offer guests a first-of-its-kind experience, to watch the show alongside the life and legacy of the Greatest of All Time.

Tickets are $65 for adults and $50 for children, and can be purchased at alicenter.org/thunder

Corporate partners interested in a premier experience for larger groups can reach out to sales@alicenter.org for more information.

Contact:

Annie Moore

Muhammad Ali Center

amoore@alicenter.org

502.992.5338 or 812.786.1072 mobile

Ali Center Releases Groundbreaking Study on Compassion in America

Ali Center Releases Groundbreaking Study on Compassion in America

Photo of the Muhammad Ali Center with Muhammad Ali Index and Muhammad Ali Center logos superimposed on top
01.15.25
MEDIA ADVISORY
The Muhammad Ali Center Releases Groundbreaking Study on Compassion in America

4,000% Surge in Compassion-Related Online Searches as More Americans Report a Decline in Compassion Amid Growing Polarization

NEW YORK (January 15, 2025) — The Muhammad Ali Center has debuted the Muhammad Ali Index’s “The 2025 Compassion Report” – a revolutionary, data-driven study on the state of compassion in America – and invites all Americans to sign the Ali Compassion Pledge.To honor and celebrate what would have been Muhammad Ali’s 83rd birthday on Jan. 17, this first-of-its-kind national study reveals the key cultural and behavioral trends that shape compassion in America, including spirituality, self-care, education, health care, sports, and politics—the six “Compassion Sweet Spots.” Through the development of a new metric called the “Net Compassion Score” (NCS) and a comprehensive survey across diverse cities nationwide, the Muhammad Ali Index fosters greater understanding and empowers city officials and the public to champion more inclusive, compassionate communities. The 12 cities featured in the inaugural survey are Atlanta, Chicago, Dallas/Fort Worth, Denver, Jacksonville, Las Vegas, Los Angeles, Louisville, New York City, Phoenix, San Antonio, and Seattle.

“Throughout his life, my husband Muhammad believed and demonstrated that compassion is the strongest force we have in the fight for justice,” said Lonnie Ali, Chair of the Muhammad Ali Index and Co-Founder of the Muhammad Ali Center. “The Muhammad Ali Index is a continuation of his life’s work of building a more just and compassionate world – one where everyone has the opportunity to reach their own greatness.”

“The 2025 Compassion Report” reveals troubling trends, including growing polarization, with 61% of Americans saying they feel a decline in compassion in the last four years and 70% expressing a desire for reduced aggressive political rhetoric. Respondents also claim a decrease in empathy toward marginalized groups: Only 1 in 3 Americans feel compassion for all groups of people, with the lowest compassion levels for people who have been convicted of crimes, migrants who are here illegally, and people in higher socio-economic classes. Despite expressing greater awareness of systemic challenges, women report lower self-compassion than men.

“This is a landmark study of national and global significance. The Muhammad Ali Index provides critical data to help communities foster compassion,” said Farah Pandith, Muhammad Ali Global Peace Laureate and pioneer and leader in countering violent extremism. “With the right local solutions, we can address the rise in polarization and hate—an opportunity we must seize now.

Remarkably, compassion-related online searches have skyrocketed by 4,000% over the past five years, signaling a growing national interest for empathy and understanding. Additionally, cities that have a higher NCS perform better in fostering mental health, housing and community programs; active civic participation structures with strong communication systems; and leadership that prioritizes inclusive community development. “The 2025 Compassion Report” reveals that compassionate cities tend to have more engaged and proud residents, suggesting that compassion is a critical driver for community well-being and societal progress.

“‘The 2025 Compassion Report’ holds up a mirror to society, challenging us to reflect on who we are and how we show up for one another,” said DeVone Holt, President and CEO of the Muhammad Ali Center. “The findings are urgent and timely, and it is also encouraging — reminding us that while compassion is at risk, it’s also something we can strengthen if we choose to act with awareness.”

Additional key findings from The Muhammad Ali Index’s “The 2025 Compassion Report” include:

  • The research identifies Five Layers of Compassion: compassion for self, individuals, groups, local area, and nation. Each layer is aligned with specific trends, offering valuable insights into the current state and trajectory of compassion in the United States. Notably, the research reveals that self-compassion is the foundation of all compassion: Compassion starts with the individual, where self-care and personal wellness are critical foundations for broader compassionate action.
  • Cities that score highly (the NCS is on a scale of -100 to 100) perform better at fostering community engagement and civic participation, according to their residents. Seattle, Louisville, and Atlanta share three critical success factors: Comprehensive resource integration connecting mental health, housing, and community programs; active civic participation structures with strong communication systems; and leadership that prioritizes inclusive community development.
  • Louisville’s stronger NCS of 15 correlates directly with its residents being 12% more likely to say they have access to community resources, demonstrating the critical relationship between engagement opportunities and compassionate outcomes. In contrast, citizens in lower-scoring cities like Las Vegas (NCS: -13) and Jacksonville (NCS: -1) say they struggle with finding adequate career opportunities, access to resources, and opportunities for community engagement.
  • Sixty-one percent of people who are proud of their city perceive it as compassionate.
  • Companies may be spending money on the wrong solutions: While 60% of American businesses ran etiquette training in 2024, only 11% of people turn to their coworkers when they need compassionate support. When asked who makes the most significant difference in creating compassionate cities, people ranked business leaders (8%) and big companies (6%) at the very bottom of the list. This suggests that typical workplace training programs aren’t doing much to build compassionate teams.
  • We observe a paradox within America’s individualistic culture: Despite heightened self-focus with the personal coaching industry doubling from 2019 to 2024, one-third of U.S. adults surveyed demonstrate below-average self-compassion metrics. Nearly two-thirds (63%) of respondents said they believe they can be compassionate towards others without being compassionate towards themselves.
  • Nearly two out of three people say they prefer to learn about compassion from “everyday people” rather than political leaders, social leaders, or experts.

About The Muhammad Ali Index’s “The 2025 Compassion Report”

The Muhammad Ali Index’s inaugural “The 2025 Compassion Report” is a cornerstone of the Muhammad Ali Center’s vision of a just and compassionate world where all people can reach their greatness.

The Muhammad Ali Center partnered with sparks & honey, a cultural intelligence consultancy to analyze the fundamental drivers, motivations, and barriers to compassion in America through a comprehensive cultural analysis combined with a survey of 5,400 Americans across 12 diverse metropolitan cities.

“The 2025 Compassion Report” aims to develop innovative solutions for measuring, predicting and cultivating compassionate action, enabling leaders to address both immediate and emerging community challenges.

On Jan. 16, the Muhammad Ali Center, together with distinguished partners, will present the inaugural Ali Compassion Summit at the Idealist Headquarters in New York City to discuss key findings from the study, as well as present panel conversations with community leaders and policymakers on ways to adopt “The 2025 Compassion Report” to help inform policies, procedures, and programs nationwide.

The Muhammad Ali Center invites all Americans to take a stand for empathy and unity by signing the Ali Compassion Pledge, a personal commitment, grounded in the findings of the Muhammad Ali Index, to practice compassion daily and help build more understanding, inclusive communities nationwide. Sign the Ali Compassion Pledge here.

 

###

 

For Press Inquiries:

MuhammadAliIndex@ledecompany.com

 

About The Muhammad Ali Center:

The Muhammad Ali Center is a 501(c)(3) that prides itself on being much more than a museum. As an athlete, a humanitarian, a global voice and man guided by faith, Muhammad Ali embodied a pursuit and belief in the greatness found in all people. Founded in 2005 by Lonnie and Muhammad Ali in his hometown of Louisville, the Center is dedicated to honoring Ali and continuing work based on his core principles.

Ali Center announces MLK Day celebrations

Ali Center announces MLK Day celebrations

Black and white picture of Muhammad Ali and Martin Luther King Jr.
01.07.25
MEDIA ADVISORY
Ali Center opens new Interfaith prayer and reflection room, offers free admission as part of Martin Luther King, Jr. Day Celebration
LOUISVILLE, KY (January 7, 2025) — The Muhammad Ali Center is proud to announce a full slate of free programming in celebration of Martin Luther King, Jr. Day. Admission to the Ali Center will be free to the public on Monday, January 20 from 10 a.m. to 5 p.m., part of the Community Free Day program sponsored by Passport by Molina Healthcare.
Starting at 10 a.m., screenings of Dr. King’s “I Have a Dream” speech will be shown at the top of each hour. The 12 p.m. screening will be followed by the annual Muhammad Ali Center Council of Students panel “Continuing the Dream, Continuing the Legacy.” The panel is designed to encourage discussion on Dr. King’s message of equality, justice and peace, as well as realizing his dream in today’s culture.
The Muhammad Ali Center’s Community Free Day program strives to decrease barriers of access to local residents and expand knowledge of Muhammad Ali in hopes to forward his legacy for future generations.
Admission is free with registration. Get free tickets online and skip the line, visit https://alicenter.org/events/community-free-day-jan-2025/.
More information on this and other upcoming events at the Muhammad Ali Center can be found at https://alicenter.org/events/.
In addition, the Center will be hosting a private dedication for its new Prayer and Reflection Room ahead of our Community Free Day opening.
At 9:30 a.m., multiple interfaith community leaders will lead a blessing highlighting the room’s connection to Muhammad Ali’s core principle of spirituality.
Media interested in covering the event should RSVP no later than Tuesday, January 14.
Contact:
Annie Moore
Muhammad Ali Center
502.992.5338 or 812.786.1072 mobile

Ali Center hires new VP of Fund Development

Ali Center hires new VP of Fund Development

Photo of woman with dark hair wearing navy blue blazer smiling at camera next to an aerial photo of the Muhammad Ali Center

12.09.24

MEDIA ADVISORY

Ali Center hires new VP of Fund Development

LOUISVILLE, KY (Dec 9, 2024) – The Muhammad Ali Center recently hired Ashley Parrott as its new Vice President of Fund Development.

Parrott brings more than 15 years of expertise in public policy, fundraising, communications and community engagement to the role at the Muhammad Ali Center.

Previously, she served as a program officer at the James Graham Brown Foundation, which is one of the largest private foundations in Kentucky. In that role, Parrott managed a substantial grantmaking portfolio focused on civic, cultural and human services initiatives as well as community and economic development undertakings in Louisville’s inner city.

At the Muhammad Ali Center, Parrott will manage fundraising strategies that will prepare the nonprofit organization for a new era of mission-related work.

“In 2025, the Muhammad Ali Center will turn 20 years old,” said DeVone Holt, President and CEO of the Muhammad Ali Center. “Ashley will play an important role in helping to secure the resources necessary to bring to life the big, bold vision we have for the center’s future.”

Before her time at the James Graham Brown Foundation, Parrott was the policy director for former Louisville mayor Greg Fischer, overseeing policy initiatives and nonprofit partnerships for Louisville Metro Government. She played a crucial role in developing fundraising strategies for education, health, economic development, public safety and equity initiatives.

Parrott’s career also includes serving as legislative director for the Kentucky Education and Workforce Development Cabinet and deputy policy advisor to former governor Steve Beshear. She has experience in various state and local government roles across Kentucky, Ohio and Washington, D.C.

Active in her community, Ashley chairs the Board of Directors for the Center for Nonprofit Excellence, a former member of the executive committee for the Donor’s Forum of Kentuckiana, a member of the national Association for Black Foundation Executives (ABFE), and was recognized as the 2024 Today’s Woman Magazine’s Most Admired Women in Nonprofit Leadership.

Parrott is a Philanthropy Southeast Hull Fellow, a 2016 Louisville Business First 40 Under 40 award recipient and a 2019 Leadership Louisville Bingham Fellow.

She holds a Bachelor of Arts in Political Science and Economics from Xavier University (Cincinnati) and a master’s in public policy and administration from the University of Louisville School of Urban and Public Affairs.

Contact:

Annie Moore

Muhammad Ali Center

amoore@alicenter.org

(502) 992 – 5338 or (812) 786 – 1072 mobile

Ali Center website receives Gold Medal in 2024 MarCom Awards

Ali Center website receives Gold Medal in 2024 MarCom Awards

LOUISVILLE, KY (October 15, 2024) — The Muhammad Ali Center has been named a Gold Medal winner in the 2024 Association of Marketing and Communication Professionals MarCom Awards for the extensive design overhaul of alicenter.org.

The MarCom Awards is an international creative competition celebrating outstanding achievement by creative professionals involved in concept, design and production of marketing materials. More than 6,500 entries from the United States, Canada, and 43 other countries were considered.

The Muhammad Ali Center’s website was re-launched on October 10, 2023, after more than a year of extensive research, development and curation work. The development was led by Steven Beasley and Chicago-based firm Field Theory, with graphic design by DogStudio.

It features an in-depth timeline of Muhammad Ali’s life, both in and out of the ring, as well as profiles of his famous friends, family, travels around the world and more. It also boasts quarterly online exhibit features on topical subjects such as the Olympics. The current exhibit celebrates the 50th anniversary of the Rumble in the Jungle.

“The Muhammad Ali Center’s new website is the go-to place online to learn about the life and legacy of the Greatest of All Time,” said Senior Marketing Manager Annie Moore. “When we were reimagining what alicenter.org could be, we wanted to tell Muhammad Ali’s story in a way only the Ali Center can. This was a true team effort, with our curation team lending expertise and collections items to the storytelling, the education department building a robust programming slate, and our retail team collaborating on a re-launch of the online store.”

A cornerstone of the new alicenter.org experience is a Learning Hub. Here, teachers around the world can register for a free account and have access to FREE educational resources, such as worksheets, presentations, activities and more – all compiled by the experts in our Muhammad Ali Center for Humanity and Justice.

Previous winners of the award include international creative agencies and Fortune 500 companies, as well as  esteemed creative professionals.

October 10th marked the one-year anniversary of the Muhammad Ali Center’s new website redesign, a six-figure overhaul of the museum’s previous website. The new website underwent extensive reworking to improve user experience and accessibility, as well as create the largest online biographical record of Muhammad Ali. Since re-launching, more than a quarter million  users have visited alicenter.org from around the globe.

A complete list of winners can be found on the MarCom Awards website at marcomawards.com.

Contact:

Annie Moore

Muhammad Ali Center

amoore@alicenter.org

(502) 992 – 5338 or (812) 786 – 1072 mobile

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