Ali Center President & CEO DeVone Holt stepping down from role

Ali Center President & CEO DeVone Holt stepping down from role

Man in black suit and blue tie smiling at camera

10.15.25

Ali Center President & CEO DeVone Holt stepping down from leadership role

LOUISVILLE, KY (October 15, 2025) — The Muhammad Ali Center Board of Directors today announced that CEO DeVone Holt has made the decision to step down from his role. His transition is on October 24, 2025.

The Board of Directors extends its gratitude to DeVone Holt for his service and leadership. During his tenure, Mr. Holt successfully led the Center through significant recovery and restoration efforts following a fire that impacted the facility and oversaw the successful launch of the transformative Muhammad Ali Index on Compassion.

To ensure the Center continues to grow and strengthen as a global institution dedicated to Muhammad Ali’s enduring legacy, Yolanda “Lonnie” Ali, co-founder and wife of Muhammad Ali, will be appointed Chairman of the Muhammad Ali Center and will also serve as Interim President and CEO. She will guide the organization through this transition in close collaboration with its experienced leadership team and staff.

“The Muhammad Ali Center remains steadfastly committed to inspiring people to achieve their greatest potential and honoring Ali’s iconic legacy and global platform,” said Lonnie Ali. “Our focus will not waver. We have a powerful mission, a strong team, and a critical celebration coming up, the 12th Annual Muhammad Ali Humanitarian Awards on Saturday, November 8th, where we will honor individuals committed to social justice and service.”
The Board will soon begin an international search for a permanent CEO who will champion the Center’s global strategy and bring deep expertise in cultural leadership, fundraising, and organizational growth.

Under Lonnie Ali’s interim leadership, and with the passion of its dedicated team, the Muhammad Ali Center is poised to amplify its global influence and remain a living embodiment of his belief that greatness lies in service to others.

 

About the Muhammad Ali Center

The Muhammad Ali Center is a 501(c)(3) that prides itself on being much more than a museum. As an athlete, a humanitarian, a global voice and man guided by faith,

Muhammad Ali embodied a pursuit and belief in the greatness found in all people. Founded in 2005 by Lonnie and Muhammad Ali in his hometown of Louisville, the Center is dedicated to honoring Ali and continuing work based on his core principles.

 

Media Contact:
Stacey Wade
NIMBUS
swade@hellonimbus.com

Dustin Vogt
Muhammad Ali Center
dvogt@alicenter.org

Ali Center 20th Anniversary begins with 2025 Humanitarian Awards

Ali Center 20th Anniversary begins with 2025 Humanitarian Awards

Muhammad Ali Center logo embossed in bronze featuring "20 years of greatness" design

10.02.25

Ali Center kicks off 20th anniversary with 2025 Muhammad Ali Humanitarian Awards

The Ali Center’s largest annual fundraiser takes place on November 8 with elevated performances, new post-show experience

LOUISVILLE, KY (October 2, 2025) — The Muhammad Ali Center kicks off its 20th anniversary celebration with the 12th annual Muhammad Ali Humanitarian Awards, presented by Humana, taking place on Saturday, November 8. This year’s ceremony honors an esteemed panel of humanitarians from across the globe.

To celebrate the Ali Center’s 20-year anniversary, this year’s Humanitarian Awards ceremony will feature special performances throughout the evening from the Louisville Orchestra, led by music director Teddy Abrams.

“We’re gearing up for an exciting Humanitarian Awards celebration that not only highlights the amazing work of humanitarians from all over the globe, but also celebrates the Ali Center’s legacy as we approach our 20-year anniversary,” said DeVone Holt, Muhammad Ali Center President and CEO. “We’re so excited for our future and we’re so pleased to elevate this experience as a taste of what’s to come.”

The Muhammad Ali Humanitarian Awards, the Center’s largest annual fundraiser, incorporates two categories: Seasoned Awards, honoring individuals who have dedicated a significant portion of their lives to humanitarianism, and Six Core Principles Awards, presented to young adults 30 years of age or younger who are promoting positive change in their communities and beyond.

“We are proud to partner with the Muhammad Ali Center to recognize these passionate changemakers from across the world,” said Jim Rechtin, Humana Chief Executive Officer. “Humana exists to help people achieve their best health, and that purpose cannot be realized without investing in the people and organizations that create positive change in the communities where we live and work.”

The Seasoned Awardees are:

Darren Walker – Humanitarian Award for Lifetime Achievement

Darren Walker is president of the Ford Foundation, a $16 billion international social justice philanthropy with offices in the United States and 10 regions around the globe. He chaired the philanthropy committee that brought a resolution to the city of Detroit’s historic bankruptcy. Under his leadership, the Ford Foundation became the first non-profit in US history to issue a $1 billion social bond in the US to stabilize non-profit organizations in the wake of the COVID pandemic.

Before joining Ford, Walker was vice president at the Rockefeller Foundation, overseeing global and domestic programs including the Rebuild New Orleans initiative after Hurricane Katrina. In the 1990s, as COO of the Abyssinian Development Corporation—Harlem’s largest community development organization—he led a comprehensive revitalization strategy, including building over 1,000 units of affordable housing and the first major commercial development in Harlem since the 1960s. Earlier, he had a decade-long career in international law and finance at Cleary Gottlieb Steen & Hamilton and UBS.

Walker co-chaired New York City’s Mayoral Advisory Commission on City Art, Monuments, and Markers and he cofounded both the US Impact Investing Alliance and the Presidents’ Council on Disability Inclusion in Philanthropy.  He supported his friend Agnes Gund in creating the pioneering Art for Justice Fund and serves on many boards, including Lincoln Center for the Performing Arts, the National Gallery of Art (president), the Obama Foundation and the Clooney Foundation for Justice.

He has been included on numerous leadership lists, including TIME’s annual 100 Most Influential People, Rolling Stone’s 25 People Shaping the Future, Fast Company’s Most Creative People in Business, Ebony’s Power 100, and Out magazine’s Power 50. In 2020 Darren was named Wall Street Journal’s 2020 Philanthropy Innovator of the Year and 2023 Foundation Leader of the Year by Inside Philanthropy.

Nancy Lieberman – Humanitarian of the Year

Nancy Lieberman is a Naismith Memorial Basketball Hall of Famer, BIG3 Head Coach, 2018 Champion and Coach of the Year. two-time Olympian, silver-medalist (1976).

Her coaching career has included the NBA, WNBA, NBA G League and the BIG3 and at each step along the way she has broken barriers, elevated the profile of women in the game, and helped develop the current and next generation of basketball players. Under her leadership, the Team Power won the BIG3 Championship in 2018, making her the first female coach to win a title in a men’s pro league.

She helped the United States win medals at the 1976 Olympic Games in Montreal (silver medal), the 1979 World Championships in Seoul (gold medal), 1975 and 1979 Pan American Games in Mexico (gold medal) and Puerto Rico (silver medal), and the gold medal in the 1979 Jones Cup in Taipei.

Her on-court accomplishments have allowed her to make an impact in the community with Nancy Lieberman Charities. Her Charity has allowed her to change the lives of children in urban neighborhoods through Educational College Scholarships, Mentorship, Basketball Camps and Clinics, and Racial and Social Justice Lecture programs. Those programs include building 132 “Dream Courts” that have provided over five million children in communities the opportunity to have a safe place to enjoy healthy activities, build relationships with local law enforcement and take part in community engagement.

For her work in the community, she was honored as a recipient of the 2023 National Civil Rights Museum Sports Legacy Award for using her success in sports as a vehicle to advance civil rights, human rights, and philanthropic work, and the Leigh Steinberg Humanitarian Award, presented during the 2023 NFL Superbowl weekend which recognizes those in the NFL community that devote and dedicate their time to address community issues and the welfare of humanity.

Anquan and Dionne Boldin – Humanitarian Impact Award, co-presented by the Laureus Foundation

Anquan and Dionne Boldin have built a legacy defined by their shared commitment to service, social justice, and community empowerment. By combining their leadership, influence, and compassion, they continue to drive meaningful change. Together, they co-founded the Anquan Boldin Foundation (Q81) and Sport for Impact, nonprofit organizations that leverage sport as a catalyst for good and champion education, equity, and social justice.

Anquan Boldin, a 14-year NFL veteran, Super Bowl XLVII Champion, and 2015 Walter Payton Man of the Year, is celebrated not only as one of the league’s most productive wide receivers but also as a tireless advocate for systemic reform. His decorated football career—spanning the Arizona Cardinals, Baltimore Ravens, San Francisco 49ers, and Detroit Lions—was matched by his consistent commitment to community service. In 2004, he and Dionne established the Anquan Boldin Foundation to expand educational and life opportunities for underprivileged youth. Their commitment deepened in 2014 with a $1 million scholarship endowment, providing four-year scholarships to academically deserving students, with financial need who embody resilience and dedication to service. To date the Foundation has awarded more than 40 scholarships. Dionne Boldin has been the driving force behind the Foundation’s growth, ensuring impact in every city the family called home during Anquan’s career.

Through programs such as Q81 Summer Enrichment and holiday drives that have served thousands of families, Dionne has empowered more than 15,000 children and families nationwide. She has also launched the Turn Around Project, providing single mothers and families with career counseling, financial education, and school support, as well as Boldin Beautiful, a lifestyle platform designed to inspire women with confidence and purpose. The Boldins’ philanthropic reach also extends globally, from addressing food insecurity in Ethiopia to supporting families in Haiti and Senegal.

In 2016, the Boldins deepened their advocacy for social justice and racial equality when Anquan co-founded the Players Coalition, a nonprofit focused on criminal justice reform, police-community relations, education, and economic advancement. What began with six NFL players has grown into a movement of more than 1,500 athletes across 12 professional leagues and 30 colleges. Their collective voice has secured over 30 legislative and policy wins, published 135 op-eds and letters, and driven more than $50.5 million in cumulative grants and contributions to advance social justice causes. This extraordinary impact reflects the Boldins’ conviction that athletes can be leaders well beyond the game.

Together, they later co-founded Sport for Impact in 2023, an athlete-centered foundation dedicated to amplifying athlete influence as a force for social good. Since its creation, Sport for Impact has built a growing Athlete Impact Network and helped launch and strengthen more than a dozen athlete-led foundations, equipping players with mentorship, education, and resources to maximize their impact. By aligning athletes with strategic partnerships and nonprofit infrastructure, Sport for Impact enables them to build enduring legacies of service while addressing critical issues in education, youth empowerment, justice, health, and community safety. In partnership with organizations like Stand Together and many others, athletes are not only amplifying their voices but also building their legacy and strengthening their communities.

The Boldins’ shared legacy is not only one of service, empowerment, and systemic impact, but also one of vision and sustainability. Together, they have demonstrated how sport, influence, and compassion can be harnessed to challenge inequities and create long-term opportunities for communities at home and abroad. Anquan and Dionne Boldin continue to be at the forefront leading the standard for how athletes and their families can use their platforms to drive lasting social change.

His Excellency Dr. Mohammed bin Abdulkarim Al-Issa – Humanitarian Award for Civility and Compassion

Sheikh Dr. Mohammed bin Abdulkarim Al-Issa, is a prominent Islamic scholar and global advocate for interfaith dialogue. He earned his PhD in Comparative Judicial Studies and Constitutional Law from Imam Muhammad bin Saud Islamic University. Al-Issa served as Saudi Arabia’s Minister of Justice from 2009 to 2015, during which he implemented significant reforms in family law and women’s rights. In August 2016, he was appointed Secretary-General of the Muslim World League (MWL), where he has been instrumental in promoting a moderate interpretation of Islam and fostering global religious cooperation.

Under Dr. Al-Issa’s leadership, the MWL has launched several initiatives to combat extremism and encourage interfaith harmony, promoting unity and coexistence. Notably, he led a delegation of Muslim scholars to Auschwitz in 2020, marking a historic moment in Muslim-Jewish relations. He also played a pivotal role in the 2019 Makkah Declaration, which brought together over 1,200 Muslim leaders from 139 countries to endorse principles of peace, coexistence, and religious tolerance. His efforts have earned him recognition from global religious leaders, who have praised his commitment to building bridges between faiths.

Joining those Seasoned Awardees are six young international humanitarians doing work embodying one of Muhammad Ali’s Six Core Principles: Confidence, Conviction, Dedication, Giving, Respect, and Spirituality.

Zuriel Oduwole (23), a Los Angeles native, is best known for her development work across the globe mediating peace between nations, providing counsel to the world business and political leaders, advocating for girl’s education, and teaching free filmmaking classes to out-of-school young women.

Dr. Joel Bervell, MD (30), is a Peabody Award–winning Ghanaian-American physician, host of The Dose podcast with the Commonwealth Fund, and creator of the YouTube animated series The Doctor Is In. Widely known as the “Medical Mythbuster,” he uses viral social media storytelling to expose racial disparities, uncover the hidden history of medicine, and challenge biases in healthcare.

Raby Gueye (30) is the founder and Executive Director of Teach For Senegal, a nonprofit working to expand educational opportunity by placing young Senegalese leaders in classrooms across underserved communities. Born in Podor, Senegal, Raby moved to the United States at age 8 as a refugee. Her personal journey has shaped a lifelong commitment to equity and justice in education.

Gibson Kawago (30) is a pioneering clean tech entrepreneur advancing Africa’s transition to sustainable energy and e-mobility. He is the founder of WAGA Technologies and WAGA Motion, two award-winning ventures delivering clean energy storage and electric vehicle infrastructure across East Africa.

Trisha Prabhu (25) is the inventor of ReThink, an innovative technology that aims to proactively stop cyberbullying. The ReThink movement and Trisha’s anti-hate advocacy have been shared with digital citizens around the world. Today, Trisha now leads ReThink’s non-profit spinout, ReThink Citizens, which is equipping young people with the tools, know-how, and platforms they need to create the digital world they deserve.

Charitie Ropati (24) is an education and climate justice advocate, scientist and water engineer. She has worked on building pipe infrastructure and water infrastructure for rural Alaska Native communities. She is originally from the Native Village of Kongiganak Alaska, a small coastal community in the Southwest region of Alaska and Anchorage, Alaska.

This year’s celebration will also include a new post-show celebration featuring late-night bites, special performances, and more. Tickets will be available to the public starting on Thursday, October 2. Early-bird pricing begins at $100 per person for the post-show celebration through Thursday, October 16. For more information and to purchase tickets, visit https://alicenter.org/maha/.

The Louisville community will also be introduced to the 2025 Core Principle honorees during a public event on Friday, November 7. More information on that event will be made available on the Muhammad Ali Center website, alicenter.org, in the upcoming weeks.

The Muhammad Ali Humanitarian Awards are made possible through the generous support of all the corporate and individual donors who support this event.

 

About the Muhammad Ali Center

The Muhammad Ali Center is a 501(c)(3) that prides itself on being much more than a museum. As an athlete, a humanitarian, a global voice and man guided by faith, Muhammad Ali embodied a pursuit and belief in the greatness found in all people. Founded in 2005 by Lonnie and Muhammad Ali in his hometown of Louisville, the Center is dedicated to honoring Ali and continuing work based on his core principles.

 

About the Louisville Orchestra

The Louisville Orchestra is one of the city’s most dynamic cultural assets, recognized nationally for its bold programming, statewide outreach, and strong commitment to community. Led by Music Director Teddy Abrams, the Orchestra performs a wide range of concerts each season, from masterworks and world premieres to pops and neighborhood performances. Beyond the stage, the LO drives economic activity through major events, regional tours, and partnerships across Kentucky. With innovative programs like the In Harmony statewide tour and the Creators Corps composer residency, the Orchestra positions Louisville as a hub for artistic creativity and civic engagement.

 

Notes to Media:

Credential requests are now open!

Please submit your information here: https://alicenter.org/awards/media-credential-form/ by Thursday, October 30.

Photos of Awardees here:

https://www.dropbox.com/scl/fo/03cisy8i7faazuqd4fhjv/AC1c2k3jqaHomVg3aTDHkJw?rlkey=4hirwrf10y1mx5tf6rfxqvh12&st=zpumgusw&dl=0

 

Media Contact:  
Dustin Vogt
Muhammad Ali Center
dvogt@alicenter.org
502.992.5330

Louisville Attractions Make USA Today’s 10Best List

Louisville Attractions Make USA Today’s 10Best List

Photos of Muhammad Ali Center, Churchill Downs, Kentucky Derby Museum, and Louisville Slugger Museum

08.27.25

MEDIA ADVISORY

Louisville Scores Again: Four Attractions Named to USA Today’s 10Best List For Sports Fans

LOUISVILLE, KY (August 27, 2025) — Louisville has cemented its reputation as one of the nation’s premier sports cities, with four of its attractions ranked among the top 10 in USA Today’s 10Best Readers’ Choice Awards for Best Attraction for Sports Fans. Louisville is the only city in the nation to claim this honor, underscoring the city’s unique role in sports tourism and the strength of its hospitality industry.

After a month of online voting, the four Louisville attractions honored on the 10Best list are: the Kentucky Derby Museum (#2), Louisville Slugger Museum & Factory (#4), Churchill Downs Racetrack (#5), and the Muhammad Ali Center (#10). Each represents a cornerstone of Louisville’s storied sports history, while together they create a powerful draw for fans, families, and travelers.

Kentucky Derby Museum – Celebrating its 40th anniversary with a record-breaking 260,000 guests, the Derby Museum is the only place where fans can experience the thrill of Derby every day – exploring 151 years of champions, fashion, culture, and racing history.

“Being recognized for the third straight year feels like our own Triple Crown, and we couldn’t be more proud that guests see Kentucky Derby Museum as part of what makes Louisville special,” said Patrick Armstrong, President and CEO of the Kentucky Derby Museum. “Sharing this honor with our fellow attractions makes it even more meaningful and shows that our city is second to none when it comes to sports, tradition, and unforgettable experiences.”

Louisville Slugger Museum & Factory – Ranked #5 on last year’s 10Best list, the museum gives baseball fans a behind-the-scenes look at how America’s most legendary bat is made, while honoring some of the sport’s greatest players.

“We’re proud to make the list and be recognized as one of the country’s top sports attractions,” said Deana Lockman, Vice President and Executive Director of Louisville Slugger Museum & Factory. “It’s a home run to be included alongside our incredible Louisville partners who bring this city’s rich sports legacy to life. Together, we help make Louisville a premier destination for fans to celebrate the spirit and history of sports.”

Churchill Downs Racetrack – The world-renowned racetrack, National Historic Landmark, and home of the Kentucky Derby for 151 years offers an unmatched blend of tradition, sport, and spectacle.

“Churchill Downs, home to ‘The Most Exciting Two Minutes in Sports,’ is proud to be ranked among the top five sports attractions in the nation,” said Mike Anderson, President of Churchill Downs Racetrack. “As the site of the longest continually held sporting event in the U.S., this recognition celebrates Louisville’s rich tradition of sports and hospitality. We’re honored to stand alongside other iconic destinations that make our city such a dynamic place to visit.”

Muhammad Ali Center – Celebrating its 20th anniversary this November, the Ali Center is a powerful cultural attraction that honors the life, values, and legacy of Muhammad Ali – Louisville’s native son and global sports icon.

“Muhammad Ali loved big crowds so it’s only appropriate that his museum is considered one of America’s top attractions for sports fans,” said DeVone Holt, President and CEO of the Muhammad Ali Center. “It speaks highly of Muhammad’s legacy that his life’s journey remains relevant to people who travel from around the country to experience the example of greatness that he left us all.”

With sports tourism generating more than $45 billion annually in the U.S., cities with strong, diverse sports attractions are drawing increasing numbers of visitors. From baseball to boxing to horse racing, Louisville offers one of the most dynamic and immersive sports experiences in the country — and continues to be recognized as such on a national stage.

Media contacts:

Kentucky Derby Museum: Katrina Helmer, Khelmer@derbymuseum.org

Louisville Slugger Museum & Factory: Nick Fuchs, Nick.fuchs@sluggermuseum.com

Churchill Downs Racetrack: Jeanna Cunningham, Jeanna.cunningham@kyderby.com

Muhammad Ali Center: Dustin Vogt, Dvogt@alicenter.org

Louisville Tourism: Rosanne Mastin, Rmastin@gotolouisville.com

Rahaman Ali, younger brother of Muhammad Ali, dies at 82

Rahaman Ali, younger brother of Muhammad Ali, dies at 82

Photo of Rahaman and Muhammad standing outside house on porch steps looking in the sky

08.02.25

Rahaman Ali, younger brother of Muhammad Ali, dies at 82

LOUISVILLE, KY (August 2, 2025) – The Muhammad Ali Center mourns the death of Rahaman Ali, the younger brother of Muhammad Ali, who passed on August 1, 2025 at the age of 82.

Rahaman was born on July 18, 1943 as Rudolph Arnett Clay to Cassius Marcellus Clay Sr. and Odessa Grady Clay. Rahaman followed in his brother’s boxing footsteps with a professional boxing career from 1964 to 1972.

After his professional career, Rahaman would often travel with Muhammad and train with him. Rahaman was his brother’s biggest supporter, writing a book in 2014 titled “That’s Muhammad Ali’s Brother! My Life on the Undercard” co-authored by boxing writer and columnist H. Ron Brashear, and a second book titled “My Brother, Muhammad Ali – The Definitive Biography” in 2019.

Rahaman was a fervent supporter of the Muhammad Ali Center, often showing up at the Center’s events to welcome and greet fans.

“You can’t tell Muhammad’s story without mentioning Rahaman,” said DeVone Holt, President and CEO of the Muhammad Ali Center.  “He was one of the most constant sources of support for Muhammad during this career and their relationship was a true example of what it means to be ‘my brother’s keeper.’”

Funeral arrangements will be announced at a later date.

Media Contact:
Dustin Vogt
Muhammad Ali Center
dvogt@alicenter.org
502.992.5330

Louisville scores four nominations for Top Sports Destinations

Louisville scores four nominations for Top Sports Destinations

Photos of Muhammad Ali Center, Churchill Downs, Kentucky Derby Museum, and Louisville Slugger Museum

07.24.25

MEDIA ADVISORY

Louisville Scores Big: Only City with Four Attractions Nominated as Top Sports Destinations

LOUISVILLE, KY (July 24, 2025) — Louisville continues to make headlines in the sports world as four local attractions have been nominated for USA Today’s 10Best Readers’ Choice Award for Best Attraction for Sports Fans. The nationwide list includes 20 museums, venues, and iconic sporting destinations selected by USA Today’s expert panel of journalists and editors.

Louisville is the only city in the country with four attractions nominated – more than any other destination – further cementing its reputation as a premier hub for sports tourism.

The four nominated Louisville attractions are:

• Churchill Downs Racetrack: The world-renowned racetrack, National Historic Landmark, and home of the Kentucky Derby for 151 years offers an unmatched blend of tradition, sport, and spectacle.

“Home to ‘The Most Exciting Two Minutes in Sports,’ Churchill Downs is proud to be recognized as one of the country’s top sports attractions,” said Mike Anderson, President of Churchill Downs Racetrack. “As the site of the longest continually held sporting event in the U.S., this honor reflects Louisville’s rich tradition of sports and hospitality. We’re thrilled to stand alongside other iconic destinations that make our city such a dynamic place to visit.”

• Kentucky Derby Museum: Celebrating its 40th anniversary this year, the Derby Museum ranked #3 on USA Today 10Best’s 2024 list. It’s the only place where fans can experience the thrill of Derby every day – celebrating 151 years of champions, fashion, culture, and racing history.

“We’re thrilled to be nominated for the third year in a row – going for our own Triple Crown – and proud to stand alongside our partners in the city’s sports and tourism scene,” said Patrick Armstrong, President & CEO of the Kentucky Derby Museum. “This nomination puts Louisville on the map as one of the best places in the country for sports fans to explore, learn, and celebrate their passions.”

• Louisville Slugger Museum & Factory: Ranked #5 on last year’s 10Best list, the museum gives baseball fans a behind-the-scenes look at how America’s most legendary bat is made, while honoring some of the sport’s greatest players.

“We’re thrilled to be back in the lineup once again,” said Deana Lockman, Vice President, Executive Director of Louisville Slugger Museum & Factory. “It’s an honor to be in such great company with our partners who help make Louisville an iconic destination where legendary stories are told and unforgettable memories are made every day. From baseball to Ali to horse racing, Louisville truly is a dream destination for sports fans.”

• Muhammad Ali Center: Celebrating its 20th anniversary this November, the Ali Center is a powerful cultural attraction that honors the life, values, and legacy of Muhammad Ali – Louisville’s native son and global sports icon.

“As the home of The Greatest of All Time, it’s an honor to be recognized as one of the top destinations for sports fans,” said DeVone Holt, President & CEO of the Muhammad Ali Center. “We hope this nomination showcases the work our team does every day to provide the Greatest experience within our museum. We invite everyone to show their support with a vote for the Ali Center.”

Public Voting Now Open
Voting is open now through Monday, August 18, and fans can vote once per day for their favorite attraction by visiting https://10best.usatoday.com/awards/best-attraction-for-sports-fans/.

Louisville: A National Leader in Sports Tourism
With sports tourism generating more than $45 billion annually in the U.S., cities with strong, diverse sports attractions are drawing increasing numbers of visitors. From baseball to boxing to horse racing, Louisville offers one of the most dynamic and immersive sports experiences in the country — and continues to be recognized as such on a national stage.

Ali Center partners with Louisville Zoo for new butterfly garden

Ali Center partners with Louisville Zoo for new butterfly garden

Images of butterfly on white background with dark outline, featuring text "(Float Like a) Butterfly Garden" and Muhammad Ali Center and Louisville Zoo logos

05.14.25

MEDIA ADVISORY

Ali Center partners with Louisville Zoo for new ‘Float Like a Butterfly’ Garden

The new garden in the Ali Center plaza is part of the Zoo’s “Monarch and Milkweed Pollinator Habitat Project” 

LOUISVILLE, KY (May 14, 2025) — The Muhammad Ali Center is proud to unveil a new permanent addition to our outdoor plaza in support of conservation and protection of monarch butterflies, while honoring one of Ali’s most famous catchphrases.

The “Float Like a Butterfly” Garden will officially debut in the Ali Center plaza on May 17. Starting at 8:30 a.m., members of the Muhammad Ali Center and Louisville Zoo teams will plant milkweed plants and other natural pollinators to provide critical habitat for monarch butterflies, completing their life cycle.

The conservation project ties into Muhammad’s legacy through his most popular quote, “Float Like a Butterfly, Sting Like a Bee,” coined by Ali’s cornerman Drew “Bundini” Brown.

“It’s only natural, thanks to one of Ali’s famous catchphrases, that we provide a home for migrating monarch butterflies,” Ali Center President and CEO DeVone Holt said. “We hope this attraction provides guests with both a connection to nature and an understanding on how to better care for our planet, while they’re visiting to learn about the Greatest.”

The Louisville Zoo’s Monarch and Milkweed Pollinator Habitat Project started in 2020 when the Louisville Zoo became a member of the AZA SAFE North American Monarch Butterfly Program. Through this program, the Louisville Zoo has worked with various community partners to create monarch butterfly habitats.

Through this partnership, the Muhammad Ali Center will be listed as an official Monarch Waystation habitat registered through the national Monarch Watch website.

More information on the Ali Center’s “Float Like a Butterfly” Garden can be found at https://alicenter.org/exhibits/float-like-a-butterfly-garden/.

For more information on the Louisville Zoo’s Monarch and Milkweed Pollinator Habitat Project, visit https://louisvillezoo.org/monarchs-and-milkweed/.

Media Contact:
Annie Moore
Muhammad Ali Center
amoore@alicenter.org
502.992.5338 

Saturday On-Site Media Contact:
Dustin Vogt
Muhammad Ali Center
dvogt@alicenter.org
502.992.5330

Muhammad Ali Center announces ninth annual Muhammad Ali Festival

Muhammad Ali Center announces ninth annual Muhammad Ali Festival

Photos of Ali Fest events in polaroid frames on orange background with Ali Fest and Ali Center logos

05.13.25

MEDIA ADVISORY

Muhammad Ali Center announces ninth annual Muhammad Ali Festival 

Festival events will take place from May 31 – June 3, 2025

LOUISVILLE, KY (May 13, 2025) — The Ali Festival returns to Louisville for the ninth year, as the Muhammad Ali Center comes together with partners from across the city, to remember the passing of the Greatest and celebrate the city he loved.  

This year’s festival will take place May 31 – June 3, and boasts an itinerary of events centered around Muhammad Ali’s six core principles – Confidence, Conviction, Dedication, Giving, Respect, and Spirituality – as well as his enduring love for his hometown.

Opening the Festival will be the Inaugural G.O.A.T. Summit at the Muhammad Ali Center, Saturday May 31 at 6:30 p.m. This new program will explore the intersection of sports and social justice, featuring a panel of all star athletes. UofL and Utah Jazz great Darrell Griffith, Racing Louisville Midfielder Lauren Milliet, and College Football Hall of Fame quarterback Don McPherson, will join in a conversation, moderated by Dave Zirin, sports editor of The Nation Magazine. For more information: https://alicenter.org/events/2025-goat-summit/

The following day, June 1 will be the annual Muhammad Ali Festival Carnival, from 12 p.m. to 5 p.m. Enjoyed by thousands annually, this event features free activities and games for children, face painting, balloon artists, and performances by local groups as well as free access to Ali Center exhibits. Admission is free, but early registration is recommended: https://alicenter.org/events/community-free-day-ali-fest-carnival-2025/

On Tuesday June 3, the Ali Center will commemorate the anniversary of Muhammad’s passing by providing free red roses to those wishing to pay their respects at his gravesite in Cave Hill Cemetery. Muhammad’s widow and the Center’s co-founder Lonnie Ali will be present at 10 a.m. to share remarks as part of a short program.

For more information on the festival, visit alicenter.org or reach out to Annie Moore, Senior Marketing Manager of the Muhammad Ali Center.

Contact:

Annie Moore

Muhammad Ali Center

amoore@alicenter.org

502.992.5338 or 812.786.1072 mobile

Churchill Downs to celebrate Muhammad Ali as part of 502’S DAY

Churchill Downs to celebrate Muhammad Ali as part of 502’S DAY

Gold Kentucky Derby logo with the number "151" designed similar to the Twin Spires
Kentucky Derby

04.23.25

MEDIA ADVISORY

Churchill Downs to celebrate Muhammad Ali as part of 502’S DAY Derby Week Event

LOUISVILLE, KY (April 23, 2025) — Churchill Downs Racetrack (“Churchill Downs”) and the Muhammad Ali Center are teaming up for a Louisville-centered celebration on Derby 151 Week – 502’S DAY. This unique celebration will spotlight local boxing clubs, feature an interactive art installation, and host a fashion contest, all celebrating Muhammad Ali’s enduring impact.

Now in its third year, 502’SDAY returns to Churchill Downs as a celebration of the Louisville community. This year’s event, based on the “Louisville Lip,” will feature boxing demonstrations from local gyms – TKO and All or Nothing. These demonstrations will be set up on the Paddock Terrace, directly under the shadow of the iconic Twin Spires.

Louisville’s own Braylyn “Resko” Stewart will create a live art installation, offering a unique opportunity for the community to engage in a visual tribute to Muhammad Ali. This will take place near Club SI and is supported by Everlast. The Inaugural Ali-Ville Classic Race will also be a part of the day’s full racing card.

Other activations include Ali Trivia, and the Style Under the Spires Fashion contest, where guests are encouraged to “Shop Local” to support their favorite local stores by showcasing outfits that highlight the best of Louisville fashion. It will all be hosted by Ali Center Board Member and lifelong friend of Muhammad Ali’s, John Ramsey.

Gates open at 11:30 a.m. and the first race is at 12:45 p.m.

For more information, visit this website.

Contact:
Annie Moore
Muhammad Ali Center
amoore@alicenter.org
502.992.5338 or 812.786.1072 mobile

Hayley Armstrong
Churchill Downs
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Ali Center releases statement on passing of George Foreman

Ali Center releases statement on passing of George Foreman

Joe Frazier, George Foreman, and Muhammad Ali standing next to each other in suits and holding onto rope of boxing ring
Gray Mortimore

03.24.25

Ali Center releases statement on passing of George Foreman

LOUISVILLE, KY (March 24, 2025) – The Boxing world has lost a giant. We at the Muhammad Ali Center are devastated by the news of George Foreman’s passing. Foreman’s life and legacy is inextricably linked with Muhammad Ali’s in the boxing ring and beyond. While they were adversaries in the ring, Ali and Foreman developed a close friendship, and celebrated each others Greatness together, remaining friends until Muhammad’s passing in 2016.

These two heavyweight champions, each with storied careers and second acts stayed connected through decades, and will forever be linked by the Rumble in the Jungle, their legendary bout in Zaire, Africa, 1974. The Rumble in the Jungle heavyweight matchup in Zaire was watched by millions, and despite the fierce rivalry among Foreman and Ali, the two became best of friends.

Their journey from fierce rivals to dear friends is just one of the many lessons we can learn from their stories. Much like Ali, Foreman’s philanthropic impact made him a true champion beyond his career as a heavyweight, and his impact will be felt for generations. Like Muhammad, his legacy lives on. He will be dearly missed by all who knew and loved him. We send our condolences to his wife Mary, his children, and his many, many friends.

“Over the years, George became a friend to Muhammad and me. I am deeply saddened by his passing. He leaves a rich legacy of compassion, kindness and generosity. He will be missed. May he rest in peace and may his memory be a blessing to all. “ – Lonnie Ali

Muhammad Ali and George Foreman fought only once – October 30, 1974 in Zaire, Africa – a fight nicknamed the Rumble in the Jungle. Ali won by knockout, and the fight remains one of the most legendary and celebrated heavyweight bouts of all time. 

George Foreman passed on Friday, March 21, 2025.

Ali Center presenting ‘Emerging G.O.A.T. Award’ to Travis Hunter

Ali Center presenting ‘Emerging G.O.A.T. Award’ to Travis Hunter

Aerial photo of the Muhammad Ali Center

02.20.25

MEDIA ADVISORY

Ali Center to give Inaugural ‘Emerging G.O.A.T. Award’ to Travis Hunter

New award to celebrate athletes exhibiting humanitarian excellence

LOUISVILLE, KY (February 20, 2025) — The Muhammad Ali Center is proud to announce the creation of the new Emerging G.O.A.T. Award, and the inaugural recipient as Colorado Football’s Travis Hunter.

The Emerging G.O.A.T. (Greatest of All Time) Award celebrates the best young athletes showcasing humanitarian work and excellence in their chosen sport, in the essence of Muhammad Ali.

Hunter, the Heisman Trophy winner and two-time Paul Hornung Award winner, will receive the award on March 3 at the Muhammad Ali Center, while speaking to student-athletes from around the Louisville area.

“The Emerging G.O.A.T. Award is meant to lift up those carrying forward Muhammad’s torch of greatness, both in sport and as a humanitarian,” said Ali Center President and CEO DeVone Holt. “I’m proud to present Travis Hunter with the inaugural award, and can think of no better representation of its intent and purpose.”

Hunter, who’s been called ‘the hardest working man in football’ exemplifies Muhammad Ali’s dedication, and has advocated for those disadvantaged through his work and financial investment.

“Travis Hunter is an exceptional young man and an outstanding football player,” said Louisville Sports Commission President & CEO Greg Fante. “He won the 2024 Paul Hornung Award for the most versatile player in major college football and is our first repeat winner, having also won in 2023. The Muhammad Ali Center’s inaugural Emerging G.O.A.T. Award further highlights Travis’ excellence on and off the football field.”

Media is invited to attend the presentation and student-led discussion program at the Muhammad Ali Center. It will take place on Monday, March 3 at 10 a.m. in View Pointe Hall.

This event is not open to the public. Media that plan on attending, please RSVP to Annie Moore by March 1.

Contact:

Annie Moore

Muhammad Ali Center

amoore@alicenter.org

502.992.5338 or 812.786.1072 mobile

Muhammad Ali Center