THE VISITOR EXPERIENCE
A visit to the Center is not just an experience, but a journey into the heart of a champion. The Center’s two-and-a-half levels of award-winning exhibits and galleries invite visitors to explore Muhammad Ali’s legendary life, as well as to reflect upon one’s own individual values, inner strength, character, and what makes you the greatest person you can be. Take a breathtaking journey through the Center’s interactive and multimedia exhibits and discover the six core principles that Muhammad Ali embraced throughout his life and how they gave him the wherewithal to be the best athlete he could be, the strength and courage to stand up for what he believed, and the inspiration to reach people around the world and dedicate himself to helping others.
Tour Hours: Monday, Wednesday through Saturday, 9:30 a.m. until 5:00 p.m., Sunday 12:00-5:00 p.m.
Self-Guided Group Visits—$15.00/Guest
With self-guided visits, the members of your group will receive a welcome and introduction by our professional educators, followed by the opportunity to explore the Muhammad Ali Center’s exhibitions and gift shop at their leisure.
Tour Bus Guided Tour Experience – $20.00/Guest
Welcome Motorcoaches and Professional Tours! The Ali Center looks forward to welcoming you to our 2-1/2 levels of award-winning exhibits. This guided tour experience is specifically curated for motorcoaches. Each tour will receive an “Hop on The Bus” welcome, an in-depth introduction into the life and legacy of Muhammad Ali, and a fun and informative guided tour of our 2 ½ levels of award-winning exhibitions by our professional educators. All tours include access to our temporary exhibitions and one-of-a-kind gift shop!
Accessing the Archives Guided Tour Experience – $50.00/Guest
Experience an inclusive journey inside the Muhammad Ali Center’s Library and Archives. During this tour, visitors will receive Behind-the-Scenes access to a curated collection of Muhammad Ali memorabilia from our private archives. Our team of curators will discuss each artifact and will share unique stories about Muhammad Ali’s boxing career, his life, and his legacy. This experience will also include an informative guided tour of our 2 ½ levels of award-winning exhibitions by our professional educators. All tours include access to our temporary exhibitions and one-of-a-kind gift shop!
“City of Ali” Guided Tour and Film Screening - $20/person
On June 10, 2016, the day of Muhammad Ali’s funeral procession, more than 100,000 people lined the streets of Louisville to celebrate his life and over one billion people worldwide tuned in to Ali’s memorial service. Stories of the Louisville Lip’s wit, generosity, swagger, and commitment to justice were retold by President Bill Clinton, Billy Crystal, Mrs. Lonnie Ali, and many others. During this guided tour experience, you and your guests will explore Ali’s lifelong relationship with his hometown, and how the city he loved carried out his final wishes to ensure that The Greatest had a farewell worthy of his legacy. This experience includes an informative guided tour of our 2 ½ levels of award-winning exhibitions by our professional educators and a Private Screening of the “City of Ali” film. All tours include access to our temporary exhibitions and one-of-a-kind gift shop!
Discounted rates are available for active and non-active Military and for College/University Students. Please contact email@example.com for more information.
If you are interested in booking a field trip, please visit our Student Trips page.
After-Hours Tours and Private Events
Please contact firstname.lastname@example.org for details
Complimentary admission for drivers and group leaders. Please make your reservations at least three weeks in advance. Full payment is due upon arrival. Deposit required for weekend tours. We accept cash, check, Visa, MasterCard, American Express or Discover.
*Due to the Coronavirus crisis, the Ali Center’s Hours are subject to change. Please contact email@example.com for current details.
A city-owned parking garage is attached to the building and available for visitors. There is also convenient motor coach drop-off and free bus parking nearby.
READY TO BOOK?
Please complete the Group Visit Interest Form and a member of our Tour Department will contact you to complete your reservation. For more information, please contact our Tour Department at 502.992.5340 or firstname.lastname@example.org.